Keller Williams Realty Ascend
Preview

Design system · 01b

We are the place where people will get faster to their goals with us than without us!

Every color, type style and building block the app will use, pulled from the KW Ascend Brand Blueprint. Color blocking only. No shadows, no gradients, no embellishments.

Color

Red leads. Charcoal grounds. Gold is the reward color: progress, badges, wins.

#B40101

KW Red

Primary: headers, CTAs, 33–50% of the screen

#2D3436

Ascend Charcoal

Nav, footers, dark surfaces

#C9A96E

Ascend Gold

Accents, badges, progress highlights

#F8F6F3

Warm White

Page backgrounds

#000000

Black

Headlines, high contrast

#999999

KW Gray

Secondary text, borders

#666666

Medium Gray

Body detail text

#CCCCCC

Light Gray

Dividers, tracks

Type

Headers: Nimbus Sans in the Blueprint, Inter until it's licensed. Body: Roboto.

Know your numbers.

Week 3 · Your sphere, activated

First 30-day milestone

Here's the deal: the first few months feel like drinking from a fire hose. That's normal. This week, focus on one thing: pick 25 people who know your name and add them to your database. We'll build from there.

Small detail text, timestamps and helper copy.

Eyebrow label

Buttons

Red for the one main action on a screen. Charcoal or outline for everything else.

Badges

One look per status, so agents learn them once.

DonePass-offWaiting on coachApprovedSent backComing soonWeek 3

Progress

Red for the 12-week path, gold for the four-deal finish line.

12-Week FoundationWeek 5 of 12
306090
Four deals to graduate1 of 4
This week's checklist6 of 9

Daily numbers

Two numbers a day. Conversations are measured against the group minimum (5) and a 10/4 day (10). Appointments just count up.

Conversations

3

2 to the group minimum of 5.

Conversations

7

Group minimum hit. 3 more for a 10/4 day.

Conversations

11

10/4 day. That's the standard.

Appointments set

1

2 this week

Cards & checklists

Flat cards with a solid color band when they need a header. Self-checks complete on tap. Pass-offs wait for a coach.

First 30-day milestone

Big Rock Checklist

  • All SOI (Sphere of Influence) calls

  • Time block your next BreakThrough 120

  • GPS

    Pass-offApproved

    Nice work. Your priorities are clear.

  • 4-1-1

    Pass-offWaiting on coach

    Submitted Tuesday. Taylor will review it soon.

Skills & Client Help

Pass-offs and modules

  • Buyer Presentation

    Pass-offSent back

    Close. Tighten up your agency explanation and resubmit.

  • Contract Module

    Pass-off

  • Open House Certification signoff

    Pass-offComing soon

Plain header

Your coaching team

Taylor Frampton
Mega Mentor Group Coach

Matthew Fujikawa
Transaction Coordinator

Jessica Orsburn
Onboarding / Command setup

From your coach

Feedback on your 4-1-1

Love the clarity on your weekly numbers. Let's pull your open-house goal forward to week 2. Bring it to Thursday's call.

Coming soon

Where content is flagged “Needs content,” agents see this. Never a broken link or a blank section.

Coming soon

Welcome video from Taylor

Taylor is putting this together. Keep going with the rest of your list and check back soon.

Coming soon

Meet Matt, your Transaction Coordinator

Intro videos are on the way. Until then, email tc@kw423.com with any client question.

Putting it together

A rough idea of the agent home on a phone. The real screen gets built in task 06.

Week 3 · First 30 days

Hey Jordan, here's today.

Conversations

6

4 more for a 10/4 day

Appointments

0

Log one when you book it

12-Week FoundationWeek 3 of 12
306090

Next up

This week

  • Add 25 people to your database

  • 4-1-1

    Pass-offWaiting on coach

Voice

Short version of docs/voice-guide.md.

Sounds like us

  • “3 conversations to hit the group minimum.”
  • “Sent back with notes. You're close.”
  • “Here's what matters this week.”
  • “Haven't logged today? Takes 20 seconds.”

Not us

  • “You failed to meet your daily KPI target.”
  • “Submission rejected.”
  • “Unlock your full potential today! 🚀”
  • “Act now. Don't fall behind!”